NICK
PAIVA
CREATIVE LEADERSHIP / BRAND BUILDING / PERFORMANCE
I connect brand thinking, hands-on design, and performance insight to make creative that moves businesses forward.
01 / SELECTED WORK
A selection
of the work.
From building brand identities to improving the performance of the customer journey—selected projects across wellness, consumer products and digital commerce.
01 — BRAND & ECOMMERCE
Nerve Renew
Identity, packaging, digital experiences and campaign creative.
02 — PAID MEDIA & CRO
Performance Creative
Performance-aware creative developed for digital acquisition.
03 — BRAND & DIGITAL
Nugenix
Product storytelling across ecommerce and brand touchpoints.
04 — PRODUCT & DIGITAL
Instaflex
Landing pages and creative built around the product story.
02 / PERSPECTIVE
Good design gets seen.
Good creative gets results.
Brand and business aren’t separate disciplines. My work connects the two through creative direction, ecommerce experience and an ongoing cycle of learning and improvement.
03 / WHAT I DO
Strategy.
Design.
Execution.
Brand & creative
Creative direction / Art direction / Identity / Packaging / Campaign systems
Digital & growth
Shopify / Ecommerce UX / CRO / Paid social creative / Analytics / AI-assisted workflows
04 / ABOUT
Hands-on.
By design.
My work spans visual identity, ecommerce builds, growth campaigns and the systems that support them. I approach creative leadership with a designer’s eye and a practical understanding of what helps DTC brands perform.
05 / LET’S COLLABORATE
Have a project?
Let’s make it matter.
Have a brand, campaign, or ecommerce project in mind? Let’s talk about what we can create together.